Ed Rutherfurd

Ed Rutherfurd brings 25 years of experience providing marketing expertise and solutions to some of the best known brands in the U.S. The scope of his experience ranges from multi-national B2B to regional B2C, from regional packaged goods and fashion to global equipment and materials, and from not-for-profit and political to multi-national financial. Needless to say, he brings a deep understanding of how to integrate and synchronize all marketing channels.What put Ed on the map was doing the database marketing for what became the most successful launch in the history of Credit Cards, the GM MasterCard. Being a marketer with an analytical focus, Ed continued to add email competency to his direct mail expertise, digital marketing to his offline competency; always focusing on the most effective, efficient means of marketing to the individual B2C consumer and the targeted B2B decision maker. That is still his focus to this day. Ed has been an eye witness, participant and thought leader in the most foundational shift ever experienced by the marketing world with the advent of digital marketing.