Inara Kipluka has extensive experience in marketing roles, primarily at Maxima Latvija since July 2010, where responsibilities have included managing loyalty sticker campaigns, planning and organizing discount campaigns, and overseeing additional placements in stores. Inara has collaborated with various suppliers, advertising, and creative agencies while handling budget planning and the implementation of marketing strategies. Prior to this, Inara worked as a sociologist at Latvijas reitingi Ltd., where tasks included public opinion research and website content management. Inara holds a Bachelor of Business Administration from ISMA, completed in 2010.
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