Arshant Nair

Arshant Nair is a highly skilled digital marketing professional with extensive experience in performance marketing and analytics. Currently serving as the Head of Digital Analytics and Performance Marketing at Maxis since October 2022, Arshant previously held the position of Performance Marketing Manager at Lazada, where responsibilities included managing daily ad budgets of up to $250,000 and driving key eCommerce KPIs across various digital channels. Prior to that, Arshant was a Regional Performance Marketing Specialist at GoBear, overseeing paid digital campaigns across multiple Southeast Asian markets. Early career roles at Maxis involved serving as a Digital Marketing Specialist and Data & Campaign Analyst, focusing on end-to-end marketing campaigns aimed at increasing profitability and relevance among Postpaid consumers. Arshant holds a Bachelor of Science degree in Actuarial Math from the University of Michigan, earned in 2015.