Nikki Maguire has extensive work experience, starting with their current role as the Head of Marketing at The Maxol Group since July 2022. Prior to that, they worked as the Marketing Manager for Jack Daniel's and Brown-Forman Portfolio - Ireland at Edward Dillon & Co. Ltd from February 2018 to July 2022. Before that, they had various roles at Johnson & Johnson, including Brand Manager for Northern Europe - Allergy, Assistant Brand Manager for Northern Europe - Cough & Cold, and Brand Activation Manager for Ireland - Calpol & Listerine. Nikki also worked at Kelkin as an ABM with a category role, and at Strategem Group as a Senior Account Executive. Their earliest work experience was at Strategem Integrated Communications as an Account Executive, where they handled a range of disciplines including sales promotion, experiential marketing, CRM, and direct response advertising for clients such as Danone, Reckitt Benckiser, Diageo, and GSK. Nikki also had a brief fixed-term contract as an Account Executive at McConnells.
Nikki Maguire's education history includes a Bachelor of Arts degree in History & Politics from University College Dublin, completed from 2001 to 2004. Nikki also obtained a Post Grad Business degree specializing in Marketing, International Marketing, International Business, and Economics from UCD Michael Smurfit Graduate Business School, completed from 2004 to 2005. In 2007 to 2008, they pursued a Hdip in Public Relations at Fitzwilliam Institute. More recently, in 2021, Nikki completed a Marketing Week Mini MBA with Mark Ritson, focusing on Marketing.
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The Maxol Group
The Maxol Group (www.maxol.ie) is Ireland’s leading family owned oil company. Our business, which was established in Ireland in 1920 by William McMullan, markets a comprehensive range of oil and petroleum products to all sectors of the Irish Market, through our Retail, Commercial and Lubricants divisions and continues to grow today under the ownership of the McMullan family. Today, with our Network of service stations and fuel and lubricants distributors, we have one of the strongest 32 county All-Ireland networks in the industry. Of the 200 plus Maxol branded service stations in our Network, over 100 are owned by private individuals who have selected Maxol as their chosen brand and fuel supplier. Our Retail Area Managers always welcome the opportunity to speak with service station owners about how joining Maxol can help benefit their business. Maxol itself also owns nearly 100 service stations. However, we don’t operate these ourselves but prefer to typically license the premises to locally based business men and women, who are experienced in retailing and connected with the local community. This is Maxol’s Licensee model and one which has served our business well for many years. We are proud of the position our licensees and our brand holds in all our communities and you can find out more about Licensee opportunities on our website.
