Brian Riback, CSM

Brian Riback has a diverse and extensive work experience in the field of email marketing and CRM engagement. Brian is currently working as a CRM & Engagement Consultant at Mayple, where they employ data-focused strategies to enhance email marketing efficacy and increase subscriber engagement and conversion rates.

Prior to their current role, Brian worked as a Director of CRM Engagement at FCB Health and an Email Marketing Consultant at Brafton Inc. In these positions, they collaborated with clients on email strategies using data analysis to improve performance and engagement, while focusing on brand growth, lead generation, revenue, and reduced churn.

Brian also has experience in the education sector, having worked as an Adjunct Professor at Saint Peter's University. In this role, they facilitated various marketing initiatives for small businesses and provided practical experience to students aspiring to be entrepreneurs.

Earlier in their career, Brian served as a Director of Email Marketing at Arizent, where they managed large-scale email campaigns and improved email marketing programs through collaboration with cross-functional teams. Brian also worked as a Marketing Technologist & Consultant at Labrador, an Email Marketing Specialist at New York Daily News, and an Account Supervisor at RI Communications Group.

Furthermore, Brian's experience includes being an Email Marketing Account Manager at CheetahMail, an Experian Company, and a Producer | Account Executive at Clear Channel Broadcasting. In these roles, they focused on generating revenue, building client relationships, and creating effective marketing campaigns.

Overall, with their expertise in email marketing, CRM engagement, and data-driven strategies, Brian Riback has made significant contributions to the success of various organizations throughout their career.

Brian Riback graduated from Ramapo College of New Jersey in 2001 with a Bachelor of Arts (BA) degree in Marketing of Music. Prior to that, they attended North Rockland from 1993 to 1997 where they obtained a Regents diploma. Additionally, Brian has obtained several certifications, including Email Marketing and HubSpot Marketing Software from HubSpot Academy, as well as Certified ScrumMaster (CSM) from Scrum Alliance, all of which were completed in July 2021.