Hidratul Fidic Dirgantara

Media Planner at M&C Saatchi Performance

Hidratul Fidic Dirgantara is an experienced media planner currently part of M&C Saatchi Performance's APAC team, managing over USD 1 million in monthly billings for Grab Indonesia. Previously, Hidratul founded KekinianID, leading a performance marketing team and specializing in Facebook advertising strategies. Co-founding Homey Cuizine, Hidratul aimed to scale a family venture, while earlier roles included Operations Manager and Human Resources Manager at PT. Pandawa Agrotama Konstruksindo, focusing on project orchestration and daily operational stability. Internships at Mandiri Sekuritas and Indonesia's Ministry of Public Works and Housing provided foundational skills in finance and research. Hidratul is pursuing an MBA and holds a Bachelor's degree in Urban and Regional Planning from Institut Teknologi Bandung.

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