Simon Goemans is a seasoned professional with extensive experience in commercial analytics and account management. Currently serving as the Sr Manager Commercial Analytics and Category & Insights Lead at McCain Foods since October 2019, Simon oversees the insights team, focusing on data sourcing, validation, analytics, and reporting. Prior to this role, Simon worked at IRI from August 2014 to September 2019, progressing through various positions from Junior Account Executive to Account Manager, where leadership of a team and client portfolio management were key responsibilities. Earlier experience includes roles as a Research Associate and Analyst at Frost & Sullivan, as well as research assistant positions at the University of Cape Town. Simon holds a BCom (Hons) in Economics and a Bachelor of Commerce with a focus on Politics, Philosophy, and Economics from the University of Cape Town and St Augustine College of South Africa.
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