Peter Gooch

Business Director at McCann Enterprise

Peter Gooch is a seasoned Business Director currently leading senior client efforts for PwC at McCann Enterprise since August 2022. With extensive experience from Kindred, where Peter managed a diverse portfolio delivering over 90 successful projects for more than 30 clients, Peter specialized in behavior change campaigns for the public sector. Peter's leadership roles have included being a senior member of the management team, head of the advertising team, and new business lead, contributing to significant agency initiatives and growth. Previous positions at adam&eveDDB, RKCR/Y&R, and OgilvyAction showcase Peter's comprehensive project management skills across high-profile accounts and new business development efforts. Peter holds a BA in Classical Civilisation and English from the University of Nottingham.

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McCann Enterprise

McCann Enterprise is the Corporate and B2B centre of excellence at McCann Worldgroup. We develop powerful ideas that help transform businesses and achieve their long-term goals by combining brand strategy, customer experience and expertise of routes-to-market. We focus specifically on businesses looking to embrace a step-change, and we help our clients to understand their own cultures and communicate in a way that expresses who they really are.