Georgina Smither

Georgina Smither is an accomplished integrated brand strategist with extensive experience in various marketing disciplines, including brand, digital, social, CRM, and media planning. Currently serving as Strategic Director at McCann Worldgroup Germany since January 2022, Georgina has also held significant roles such as Senior Strategic Planner at McCann Johannesburg and at McCann-Erickson Frankfurt Gmbh. Previous positions include Senior Strategist at Ogilvy & Mather South Africa and Senior Strategic Planner at Ireland / Davenport, where key accounts such as Vodacom were managed. Georgina's career began in research management at Kaufmann Levin & Associates, where multiple large-scale projects were executed. With a postgraduate diploma in Marketing and Advertising Communication Management and an advanced diploma in International Hotel Management, Georgina’s expertise spans various industries, including FMCG, aviation, personal care, and pharma.