Coral Cranmer

Associate Director - Strategy at McCann Leeds

Coral Cranmer has over a decade of experience in the advertising and marketing industry. Coral started their career in 2008 as an Account Manager and Planning Assistant at DKPM, working with clients across various industries. Coral then moved on to positions such as Account Manager/ Social and Experiential Planner at Dubit Limited and Account Manager/ Strategic Planning at Thompson Brand Partners. In 2011, they worked as a Senior Account Manager at Sixteen Hands / Ponderosa Group before transitioning to a freelance Senior Account Manager/ Planner role at CPM UK Limited.

In 2012, Cranmer joined CreativeRace as a Senior Account Manager/ Planner, where they managed the Asda Account and provided planning support for the wider business. Coral then moved to Jaywing, where they held multiple roles including Account Director, Senior Planner, and eventually Head of Planning. During their time at Jaywing, they worked with clients such as first direct and gained experience in strategy, brand development, and campaign planning.

Most recently, Cranmer has been working at McCann Leeds, starting as Head of Strategy and Planning in 2019 and currently serving as the Associate Director - Strategy. In this role, they have been instrumental in growing the agency and incorporating McCann Worldgroup's Truth 2 Meaning process, ensuring the agency's success and profitability.

Coral Cranmer obtained a BA Hons in Design Management for the Creative Industries from Nottingham Trent University between 2004 and 2007. Additionally, they have obtained several certifications including MIPA Certification, Commercial Essentials Certification, Advanced Certificate in Effectiveness, and Facebook Certified Creative Strategy Professional.

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