Polina Sokolova

Polina Sokolova is a strategic planner with extensive experience in leading international brand strategies and campaigns. Currently at McCann Paris since June 2019, Polina focuses on luxury brands including L'Oréal Paris, Provençale Bio, Prada perfumes, and Moncler, while also being a member of the McCann WorldGroup Global Luxury Practice. Prior experience includes a decade at CLM BBDO, where Polina developed brand platforms and integrated strategies for clients such as Tropicana, 7Up, Tuborg, and Gillette, along with conducting consumer research. Early career roles include strategic planning internships at DDB Paris and PR manager positions at Cetelem, BNP Paribas Group, and Veles Capital Investment Company. Polina's educational background consists of a Master’s Degree in Communication from Sciences Po and another Master’s Degree in Sociology from Lomonosov Moscow State University.