Harjot Singh

Global Chief Strategy Officer at McCann Worldgroup

Harjot Singh was named to the dual role of Global Chief Strategy Officer for McCann, and global Chief Strategy Officer, McCann Worldgroup, in January 2023.

This follows being named Global Chief Strategy Officer of McCann, the advertising agency brand, across McCann’s global network, in January 2021. He will now lead the highly-regarded strategy discipline across all of McCann Worldgroup companies.

Harjot previously served as the Chief Strategy Officer of McCann Worldgroup EMEA, the most creatively-effective agency network in Europe & UK.

An award-winning global strategist, Harjot is most drawn to people who are shaped by their interest in constant discovery, learning, open mindedness and exploration. He loves this business because he believes that brands and creativity have more power to change the world than governments do.

Harjot’s passion to excel at a creatively and commercially actionable understanding of people, brands and cultures has led him on a global career path spanning 25 years. He has lived and worked in 6 countries across 3 continents, delivering and shaping strategy solutions for some of the world's most successful brands. Over the last 2 decades he has held senior, regional and global strategy leadership roles in Europe, UK, North America, China, and Asia.

Colleagues and clients across the world have consistently credited him with bringing clarity and inspiration from the complex, putting human and brand needs at the heart of any marketing response, and delivering measurable impact.

Harjot joined the global strategy leadership team at McCann Worldgroup in New York, in January 2011. He was subsequently promoted and transferred to the EMEA head quarters in London in January 2015. As Chief Strategy Officer of Europe and UK, Harjot leads strategy teams in over 20 countries across all McCann Worldgroup disciplines. He also oversees design, management and activation of content from Truth Central EMEA -the regional outpost of McCann Worldgroup's proprietary, global intelligence unit, across the region .

Under Harjot’s leadership, McCann Worldgroup Europe and UK has set an unprecedented industry record being ranked the most effective agency network in the region for 5 consecutive years in the Effies, 2 consecutive years in WARC, and winning network of the year at the IPA awards in 2018.

Harjot is known for having a truly transformational style of leadership that is laser-focused on not only building a vision but creating the culture necessary to realize it. He is also recognized as a diversity and inclusion game changer who tirelessly promotes the creative and commercial advantage that comes with cultivating greater diversity, equity and inclusion.

Harjot has judged, spoken, advised and won awards at some of the most notable award shows and industry events including the Global, North American and Euro Effies, IPA awards, Adweek Europe, Spikes Asia, The Internationalist Awards, Golden Drum, Eurobest, WARC, Cannes Lions and many others.

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Timeline

  • Global Chief Strategy Officer

    January, 2023 - present

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