Hugo Rodrigues

Hugo Rodrigues is a prominent Brazilian advertising professional with extensive experience in strategy, creativity, and leadership. Since April 2022, Hugo has served as Chairman of McCann Worldgroup, Aldeiah., and Aldeiah., which was co-founded with Bradesco as its inaugural client. Prior to this, from November 2017, Hugo held the role of Chairman at WMcCann, where significant transformations were implemented to enhance data, creativity, and technology, resulting in a remarkable rise in client acquisition and agency ranking. Hugo's previous positions include President and COO & Chief Creative Officer at Publicis Brasil, where recognition was gained as one of the top advertisers in Brazil. With a creative background initiated as a Copywriter, Hugo's leadership has been pivotal in numerous successful campaigns and agency transformations throughout the advertising landscape.