María Martínez Lago

María Martínez Lago has a diverse work experience in various roles and industries. María is currently the Managing Director of McCann Madrid & MRM Spain at McCann Worldgroup Spain. Prior to that, they worked as an Associate Professor of Strategic Planning at IE Business School from 2017 to 2023. María also had extensive experience at MRM Spain, where they held the positions of Managing Director & Chief Strategy Officer from 2015 to 2023. Before that, they served as the Client Solutions Director and Chief Growth Officer at MRM Worldwide from 2010 to 2014. María's earlier roles include Account Director and Account Supervisor at Reporter from 2000 to 2003. María has a strong background in customer experience-marketing and is capable of navigating the complex landscape of digitally driven markets.

María Martínez Lago completed their Master's degree in Comunicación Integrada from Universidad Francisco de Vitoria between 1997 and 2000. Prior to that, they pursued a Licenciatura in Ciencias de la Información from Universidad Complutense de Madrid, although the duration of their studies in this program is not specified. Additionally, María studied at Universidad de Santiago de Compostela, although the specific degree they pursued there is not mentioned.