Jason Smith

VP Of Marketing at McClatchy

Jason Smith has extensive work experience in the creative and marketing field. Jason began their career in 2005 as a Graphic Artist and eventually became the Graphics & Production Department Manager at Marketshare Publications & Direct Response Lists. In this role, they oversaw the production of national advertising publications and managed a creative team.

In 2016, Jason joined McClatchy, where they held various roles including Multi-Media Art Director and Creative Director. Jason focused on developing creative and marketing strategies, collaborating with internal and external stakeholders, and driving client acquisition. Jason also worked as a Creative Director at excelerate Digital, a subsidiary of McClatchy.

Most recently, Jason served as the Senior Director of Marketing at McClatchy, leading B2B marketing and creative initiatives focused on revenue generation. Jason implemented lead generation tactics, self-service platforms, consumer-facing strategies, e-commerce partnerships, and content creation.

Overall, Jason has a strong background in creative leadership, strategic planning, and delivering results for clients and stakeholders.

Jason Smith received a B.A. in Studio Art (Graphic Design/Photography) from the University of Missouri-Kansas City from 2002 to 2004. Prior to that, they studied Graphic Arts Technology & Photography at the University of Central Missouri from 2001 to 2002. In 2000 to 2001, they pursued Photography, Design & Undergraduate Studies at Johnson County Community College.

Links

Timeline

  • VP Of Marketing

    June 1, 2024 - present

  • Senior Director Of Marketing

    July, 2022

  • Director, B2b Marketing

    March, 2022

  • Director, Advertising Creative & Marketing

    March, 2021

  • Creative Director

    January, 2019

  • Multi-media Art Director (kc/central)

    October, 2016