Luke Holman

Luke Holman is an experienced marketing professional with a diverse background in brand innovation and creative strategy. Currently serving as Head of Brand Innovation APJ at hbpriors, Luke focuses on enhancing brand credibility and resonance with key customers through innovative approaches. With a longstanding tenure at McCorkell, Luke has held various roles, including Advisory for the Creative Innovation Unit and Regional Group Account Director, contributing to bespoke brand renovation initiatives. Previous positions at Adventure World, APT Travel Group, and Consult Luke highlight a robust foundation in marketing strategy and customer engagement. Luke's early career included roles at prominent agencies such as Y&R ANZ and J. Walter Thompson Worldwide. Academic qualifications include a Bachelor's degree in Business Administration and Management from RMIT University, along with certifications from ADMA IQ and the Public Relations Institute of Australia.