Lauren White

Lauren White is a seasoned market research consultant with extensive experience across various industries, including finance, consumer packaged goods, and technology. Currently serving as an IMM at McKinley Marketing Partners since August 2013, Lauren has played a pivotal role in customer satisfaction initiatives and organizational restructuring for a major financial firm in the Washington, DC area. Additionally, Lauren has been involved in diverse qualitative and quantitative projects as a Research Consultant for Mizzouri since April 2014. At Freddie Mac, Lauren has contributed to qualitative training and enhanced customer satisfaction presentations for both Single-Family and Multifamily segments. Previous experience includes a significant role as Consumer Market Knowledge Manager at Procter & Gamble from 2007 to 2013, where Lauren led initiatives to improve in-store marketing effectiveness. Lauren holds a Bachelor of Arts in Strategic Communication & Market Research from Miami University, earned in 2007.