Barry Salus

Media Director at McKinney

Barry Salus has a diverse work experience, starting in 2009 as a Media Relations Intern at the Baltimore Orioles. Barry then went on to work as a Marketing Intern for the Florida Panthers and volunteered in various marketing and public relations roles for the NCAA and the National Football League. In 2011, Barry became an Account Executive at emedia before transitioning to a Senior Internet Marketing Specialist at Medi-Weightloss in 2013. Barry successfully managed multiple Google Adwords accounts, implemented SEO strategies, and created analytics reports. Barry also worked as a Freelance Marketing Consultant for redZombie Management before joining 22squared as a Media Supervisor in 2014. Currently, they hold the position of Associate Media Director at McKinney and will soon take on the role of Media Director.

Barry Salus holds a Bachelor of Science (BS) degree in Marketing and Mass Communications from Illinois State University, which they obtained from 2001 to 2005. In 2009, they pursued further education by completing a Master of Business Administration (MBA) degree with a focus on Marketing, Sports, and Entertainment at Florida Atlantic University, which they completed in 2010.

Additionally, Barry Salus has obtained several certifications in the field of digital marketing. Barry achieved the "DV Pinacle" certification from DoubleVerify in April 2021, became "DV360 Certified" by Google Ads in June 2020, and obtained the "MediaMath Academy | Programmatic Certification" from MediaMath in April 2020. Moreover, they acquired the "Bing Ads Accredited Professional" certification from Bing in July 2014, and became a "Google AdWords Partner" in April 2014. Most recently, Barry obtained the "Campaign Manager" certification from Google in July 2021, along with the "Google Ads Display Certification" and "Google Ads Video Certification" from Google Ads in April 2021.

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Timeline

  • Media Director

    August, 2023 - present

  • Associate Media Director

    April, 2022