Sarah Garcia

Senior Influencer Marketing Manager at Mckinney Ventures Inc

Sarah Garcia has a diverse work experience spanning various roles and industries. Sarah started their career as a Lead Copywriter at ETK Enterprises in 2014. In 2015, they gained experience as a Marketing and Communications Intern at Florida International University and later moved on to become an Associate Marketing Manager and Marketing and Public Relations Manager at The International SeaKeepers Society. Sarah then worked as an Administrative Assistant at JLL before returning to Florida International University as a Junior Account Manager and subsequently as an Account Manager: Creative and Strategic Content. In 2021, Sarah served as the Branding and Creative Director at ALPHA Territory Corp. and as a Social Media Influencer Strategist and Manager at Citizen Relations. Sarah also worked as a Senior Account Manager at Republica Havas, where they focused on public relations and corporate social responsibility for enterprise clients. Sarah currently holds the position of Senior Influencer Marketing Manager at McKinney. In 2018, they also founded their own company, SG by Design, where they operate as the Owner. Throughout their career, Sarah has demonstrated skills in influencer marketing, branding, public relations, copywriting, and strategic content management.

Sarah Garcia completed their education history as follows:

- From 2018 to 2020, they attended Florida International University and obtained a Master of Science degree in Mass Communication, specializing in Global Strategic Communications - Managerial.

- From 2011 to 2015, they also attended Florida International University and earned a Bachelor of Arts degree in Communication Arts, with a focus on Organizational Communication. Additionally, they had a minor in Psychology.

- Prior to their university education, Sarah attended St. Brendan High School from 2007 to 2011, though no degree or field of study was specified.

In addition to their formal education, Sarah obtained various certifications, including:

- Digital Marketing Foundations from LinkedIn in June 2023.

- Project Management for Creative Projects from LinkedIn in June 2023.

- Learning PPC with Google Ads from LinkedIn Learn in May 2023.

- Understanding MX from Havas Group in May 2022.

- Advanced Google Analytics from Google in March 2022.

- Google Analytics for Beginners from Google in March 2022.

- Technology in the Creative Process from Badgr in March 2022.

- Inside LVMH Luxury Certificate from LVMH in July 2021.

- Leadership Education Advancement Program (LEAP) from Florida International University in May 2021.

- Helping Luxury Brands Succeed from Google in March 2021.

- At-Risk for University and College Faculty and Staff from Kognito in October 2020.

- FERPA Basics from Florida International University in June 2020.

- Certificate in Hospitality & Tourism Management from Florida Atlantic University - College of Business in April 2020.

- Hootsuite Platform Certification from Hootsuite in February 2020.

- CisionPoint Certification from Cision in January 2019.

Links

Previous companies

Florida International University logo
JLL logo

Timeline

  • Senior Influencer Marketing Manager

    July, 2023 - present

  • Influencer Marketing Specialist

    June, 2023