Marcelo A. Batistella

Marcelo A. Batistella is an accomplished marketing and communications professional with extensive experience across multiple industries. Currently serving as the Regional Director of Communications for Spanish LatAm and Chief Marketing Officer at McKinsey & Company, Marcelo previously held significant roles at YPF SA, including Marketing Strategy Head for Business to Consumer and Business to Business, where major loyalty programs and growth strategies were implemented. Prior experience at Procter & Gamble involved leadership positions such as Commercial Director for Chile, Peru, and Colombia, where Marcelo oversaw a USD 400M business and developed innovative business models. Marcelo’s educational background includes advanced studies at Harvard Business School in Organizational Leadership, along with degrees in Business Administration from Universidad de 'San Andrés'​ and Culinary Arts from Ott College.