Katja Keinänen

Marketing Lead at Ambientia

Katja Keinänen has a diverse work experience, starting with an upcoming position as Marketing Lead at Ambientia. Prior to this, they worked at Miradore from 2019 to 2023, holding roles such as Manager, Marketing & Communications, Inbound Marketing Manager, and Inbound Marketing Specialist. Katja'sresponsibilities at Miradore included strategic marketing planning, content marketing and creation, brand development, communications, website maintenance, marketing automation, paid media, and marketing analytics.

Before joining Miradore, Katja was a Marketing Manager at Tieto from 2018 to 2019. Katja also worked as a Content and Marketing Designer at Mainostoimisto MBE from 2017 to 2018. Additionally, they gained experience as a Communications Trainee at IBM Finland, where they assisted with external communications and managed social media presence.

Katja began their career as a Project Assistant at Technology Academy Finland, where they assisted in event organization and office tasks. Katja also worked as a Legal Assistant at GE Healthcare, handling administrative tasks for the legal department. Lastly, they completed an internship as an Executive Assistant Trainee at McKinsey & Company, where they supported leadership group members and gained exposure to senior-level managers and clients.

Throughout their various roles, Katja has developed skills in marketing, communications, content creation, social media management, event organization, project management, and administrative tasks.

Katja Keinänen has a strong educational background in marketing and business administration. Katja obtained a Bachelor's Degree in Business Administration, with a focus on marketing, from HAAGA-HELIA University of Applied Sciences in the period of 2010-2014. In 2011, they also completed a Bachelor of Business Administration (BBA) program at CETYS Universidad, specializing in marketing.

Continuing their studies, Keinänen pursued a Master's Degree in International Marketing Management at LUT University from 2014 to 2017. During this period, in 2016, they also had a short-term academic experience at the Norwegian School of Economics (NHH), focusing on Business Administration and Marketing.

Furthermore, Keinänen has broadened their expertise by obtaining a certification as a Certified Digital Marketing Professional from the Digital Marketing Institute in October 2019. Overall, their educational journey showcases a consistent interest and dedication to the field of marketing and business administration.

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