Toto Yu

Toto Yu is a highly skilled digital marketing professional with extensive experience at leading firms. Currently serving as a Senior Digital Marketing Analyst at McKinsey & Company since October 2022, Toto specializes in go-to-market strategy implementation and data-driven testing programs. Prior experience includes a role as Senior Consultant for Digital Acquisition at OMMAX, overseeing the development of comprehensive paid media strategies for international clients and mentoring junior consultants. Toto has also held positions at Merck Group, Daimler, ACE Fitness, and Harrow International School Beijing, showcasing a diverse skill set in digital marketing, strategy enhancement, and client performance optimization. Toto holds a Master of Science in Management from EBS Universität für Wirtschaft und Recht and a Bachelor of Economics in International Economy and Trade from Capital Normal University.