MCM
Marie-Laure Lequain serves as Chief Digital and Merchandising Officer at MCM WORLDWIDE, where efforts focus on transforming the brand into a digitally driven luxury entity. Additionally, Marie-Laure is an Advisory Board Member at Birimian Ventures, fostering African heritage brands, and a Senior Professor at Institut Français de la Mode, sharing expertise in digital fashion management. Previous roles include Senior Consultant at The Level Group and La DoubleJ, and various leadership positions at Gucci for over two decades, driving digital growth and merchandising strategies. Earlier experience includes Worldwide Jewelry Product Manager at Bulgari and Chef de Groupe at Publicis Conseil, complemented by a Master's degree in Economics, Marketing, and Communication from EBS Paris.
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MCM
MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.