Carrie Parker

Chief Marketing Officer at Medallia

Carrie is a dynamic marketing executive with 25 years of experience leading high-performing teams, transforming brands, and driving revenue growth for technology and SaaS companies. With deep expertise in go-to-market strategy, she has a notable track record of building brand authority, scaling global demand engines, and delivering business impact. Most recently, Carrie served as Chief Marketing Officer at Cision, where she led a global marketing team to accelerate demand generation and elevate portfolio brands including Brandwatch and CisionOne. Prior to Cision, Carrie’s career spanned leadership roles at Vericast, American Express, Kantar, and Cordial.

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