Hiranjith has over 15 years of experience in defining and executing commercial strategies within multi-national organizations. In his prior experience, he has led engagements with Janssen Biotech (formerly Centocor biotech), GE and Medimmune, among others, with the niche pharma consulting firm, ZS Associates. He has extensive experience with strategic planning for launch brands and in-market brands as part of franchise planning teams at Novartis. He is currently responsible for driving sales, marketing, and partnership activities for MedGenome in the US. He transitioned to focus on the US business after a successful stint as the Director for Corporate Planning, Marketing and Communications with MedGenome in India. His healthcare experience in brand planning, primary and secondary market research, analytics, forecasting, and competitive intelligence is leveraged in designing the commercial campaigns for the markets that MedGenome focuses on. Hiranjith holds a Master’s in Business Administration and an engineering degree. He has also completed certification courses in Machine Learning by Stanford University.
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