Max Jaffe

Head of Activation & Analytics at Media by Mother

Max Jaffe has worked in a variety of roles in the marketing and advertising industry since 2006. Max began as a Marketing Intern at FGX International in 2006 and 2007. In 2008, they held a Retail Banking Assistant role at Randolph Savings Bank. In 2009, they became a Campaign Manager at 24/7 Real Media. From 2010 to 2011, they worked at The MIG (Media Innovation Group) - WPP Group, first as a Manager of Campaign Management and then as a Campaign Manager. From 2011 to 2014, they worked at 24/7 Media Inc., first as a VP of Media Development, then as a Director of Real Time Trading & Optimization, and finally as a Senior Manager of Real Time Trading & Optimization. From 2014 to 2017, they worked at Xaxis, first as an SVP of Trading & Operations for North America, then as a Vice President of North America Automated Trading, then as a Director of North America Automated Trading, and finally as a Regional Lead of Audience Campaign Management. Since 2017, they have been a VP, Managing Partner, and Global Head of Programmatic at GroupM. Most recently, in 2022, they became the Head of Activation & Analytics at Media by Mother.

Max Jaffe attended Moses Brown School from 2000 to 2004. Max then pursued a BA in Business and Economics from Skidmore College, which they completed in 2007. Jaffe has also obtained certifications from various institutions, including Integral Ad Science (Verification Foundations, 2021), The Trade Desk (Edge Academy Certified: Marketing Foundations, 2018), and Google (Google Ads Search Certification, 2022; Display & Video 360 Certification Exam, 2022).

Links

Previous companies

Media Innovation Group logo

Timeline

  • Head of Activation & Analytics

    July, 2022 - present