Caroline Labus

Caroline Labus is a seasoned professional in product integration and communication strategies, currently serving as Senior Manager of Product Integration at Media Impact since January 2018. Prior experience includes roles as Executive Assistant to the CEO and Data and Performance Working Student at Media Impact, where responsibilities encompassed developing data-driven campaign concepts and strategic projects. Caroline's career also features internship experience in direct marketing at Helpling and public relations at Head & Hand PR, alongside a position as a Student Research Assistant at Universität zu Köln. Academically, Caroline holds a Master of Science in Management and Marketing from Freie Universität Berlin, complemented by a master's exchange at Copenhagen Business School and a Bachelor of Science in Business Administration from the University of Cologne.