Wendy Wouters - van Eis is a seasoned data strategy consultant currently driving data-related solutions for agency clients at IPG Mediabrands since January 2023. Previously, Wendy served as Communication Director at Initiative from April 2017 to December 2022 and at MEC from November 2008 to April 2017, focusing on developing innovative communication strategies while managing client relations and profitability. Earlier roles include Communications Planner and Digital Planner, where responsibilities encompassed media strategy development and campaign optimization. Wendy's career initiated with positions at ABN AMRO, Fredhopper, and Mercer, further solidifying a robust foundation in communications and marketing. Wendy holds multiple degrees, including an MSc in Communications from the Universiteit van Amsterdam and a Bachelor's degree from Simon Fraser University.
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