Zheng Han Yang

AVP / Asst Lead, Commercial Insights & Performance at Mediacorp

Zheng Han Yang has a diverse work experience starting as a Research Associate Intern at Guidepoint Global in 2011, followed by a Research Executive Intern role at Taylor Nelson Sofres in 2012. At Mediacorp Pte Ltd, they progressed from Senior Product Marketing Executive to AVP/Asst Lead in Commercial Insights & Performance, showcasing expertise in commercial planning, product marketing, and event sponsorship monetization. Zheng Han'sachievements include surpassing targets for prime-time drama and tentpole projects, as well as inventing new products leading to significant growth in viewership.

Zheng Han Yang 杨政翰 completed their PSLE at St. Michael's School from 1995 to 2000. Zheng Han then pursued their O Levels at Anglo-Chinese School (Independent) from 2001 to 2004. Subsequently, they completed their A Levels at National Junior College from 2005 to 2006. Zheng Han furthered their education by obtaining a Bachelor of Business Management in Finance & Marketing from Singapore Management University from 2009 to 2013. In 2016, they obtained a certification in Squared Online from a Google/AVADO partnership.

Links

Previous companies

Guidepoint logo

Timeline

  • AVP / Asst Lead, Commercial Insights & Performance

    July, 2022 - present

  • Senior Manager, Commercial Planning

    January, 2021

  • Manager, Commercial Planning

    July, 2018

  • Assistant Manager, Commercial Planning

    December, 2016

  • Asst Manager, Product Marketing (women, Men & Parent Customer Groups)

    July, 2015

  • Senior Product Marketing Executive - Fresh Graduate Programme

    July, 2013

View in org chart