Mara Dallefrate

Mara Dallefrate possesses extensive experience in digital advertising and strategic development, currently serving as Strategic Development & Regulatory Manager and Head of Digital Ad Operations and Campaign Management at Mediamond since April 2016. In this role, Mara directs ad operations, overseeing digital campaigns and yield management across various platforms. As Owner and Co-Founder of Telefilm-Central.org since June 2004, Mara manages a fan site dedicated to TV series and cinema, leading a team of 40 bloggers. Prior roles include Head of E-Commerce at Beintoo, Audience Ads Analyst at Yahoo, Digital Advertising Manager at MTV Italy, and various positions at MTV Pubblicita SRL and My Way Media s.r.l. Mara holds a Master’s degree in Innovation Management from 24ORE Business School and a degree from Università degli Studi di Milano.