Jennifer Lyon

Jennifer Lyon has had a diverse career in the media industry, spanning from roles in content creation, digital marketing, to media planning and supervision. Currently working as a Retail Media Supervisor at Mediasmith, Jennifer leads multi-million dollar media budgets annually for PetSmart's Retail Media Network. With experiences at companies like Deutsch LA and Campbell Ewald, Jennifer has managed various campaigns for brands like California Milk Advisory Board, Wawanesa Auto Insurance, and Kaiser Permanente. Additionally, Jennifer has a Bachelor's Degree in Communication and Media Studies from Fitchburg State University.