Tim Lathrop has extensive experience in digital marketing and media, currently serving as Vice President of Platform Digital at Mediassociates since March 2016. Lathrop has held various roles within the company, including Executive Director and Sr Director for Platform Media. Prior to joining Mediassociates, Lathrop worked at Wahlstrom from May 2011 to March 2016, where roles included Digital Director and Interactive Manager, contributing to performance-based marketing solutions. Earlier career highlights include positions at Reprise Media and Wahlstrom, focusing on integrated marketing campaign strategies. Lathrop began a career in customer service at Agriventures Agway and holds a Bachelor of Business Administration degree in Interactive Marketing from Western Connecticut State University.
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