MediaWorks 360
Mark Peterson is a seasoned leader in the media industry with extensive experience spanning over three decades. Currently serving as Partner at MediaWorks 360 since November 2014, Mark focuses on transformative media solutions for consumer brands, enhancing brand-audience relationships, and optimizing multi-platform content. Prior roles include Vice President at Meredith Corporation, overseeing retail sales for major media brands, and President at ProCirc Retail, where strategic audience development and marketing services were key focal points. Mark's leadership at Vanguarde Media as Partner and COO involved managing media operations and publication growth, while earlier achievements at Primedia included strategic planning and market positioning for youth-focused magazines.
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MediaWorks 360
MediaWorks 360 was created to deliver solutions for the volatility and risks that brands carry by continuing with “business as usual”. More and more, companies prioritize short-term dependency on advertising revenue to the detriment of their long-term viability so we began pursuing strategies to combat this paradigm, developing a logical digital extension for brands to utilize their assets like never before - our proven membership strategy. This strategy creates an opportunity for brands to bundle their assets into premium-priced memberships – creating a deeper relationship with their audience. As the legacy media landscape continues to evolve, we also recognize the need to focus on bottom-line results. We help our clients save money and operate more efficiently through consulting and outsourcing in print circulation and retail distribution.