Holly Botsford

Holly Botsford is an accomplished marketing communications professional with extensive expertise in enhancing organizational reputation and visibility across various sectors. Currently serving as the Director of Marketing Communications for the Medical College of Wisconsin since October 2016, Holly has successfully advanced the institution's vision through strategic storytelling and engagement with key stakeholders. Prior roles include Public Relations Lead at Harley-Davidson Motor Company and Public Relations Manager at both BuySeasons, Inc. and Kohl's Department Stores, where Holly spearheaded national brand launches and media relations efforts. Holly's career began in public relations management at The Mark Travel Corporation and has consistently included leadership in strategic communications across diverse industries, supported by a Bachelor of Arts in Journalism from the University of Wisconsin–Oshkosh.