Perry Borch

Perry Borch is the Director of Sales and Business Development for the Critical Care Division of MedicaMetrix, Inc. Perry has over 35 years of proven sales success in the healthcare industry. He spent 19 years with C.R. Bard, Inc. where his last role was the VP of Sales for Bard Peripheral Vascular. Since leaving Bard, Perry has held numerous VP and General Management positions with start-ups as well as established world-class medical device corporations such as Smith & Nephew, DJO, Medical Action Industries, Catheter Connections, Vascular Pathways and most recently Wright Medical. Perry, throughout his career, has been instrumental in developing and executing sales strategies that achieve aggressive sales growth. Perry brings a wealth of knowledge and experience to the MedicaMetrix team that includes sales leadership, sales management, developing GPO/IDN strategies, distribution and channel strategies and business development. He has worked closely with distributors and direct sales organizations in developing and executing business plans, strategies, and tactics that exceed desired results. Perry received his Bachelor of Science Degree in Business Administration from Montclair State University.