Hector Armando Ayala Saenz

Hector Armando Ayala Saenz is a seasoned marketing and sales operations professional with extensive experience in trade marketing, demand generation, and market data analytics. Currently serving as Trade Marketing USA at Mega Alimentos S.A. de C.V., Hector is responsible for designing demand generation models, in-store intelligence, and sales execution management, focusing on the Hispanic market. Previous roles include positions at Corporación Multi Inversiones, where Hector implemented digital marketing campaigns, and Marquez Brothers International, where efficiencies in sales processes were improved. With a strong background in brand management and strategic planning at companies like Goya Foods and Sigma, Hector has developed a comprehensive skill set supported by a Bachelor of Business Administration in International Marketing and additional certifications and exchange programs in marketing from renowned institutions.