Caitlin Hughes

Caitlin Hughes has over seven years of professional experience in content writing and marketing. Caitlin began their career in 2014 as a Project Manager at the Association for European Training (GEB). In this role, they were responsible for researching placements for students, HR/Project administration, creating and editing communications material, translating content from German to English, and organizing and managing events.

In 2015, Caitlin began working as an Editor and Social Media Manager at homify and a Content Strategist and Editor at Styla. At Styla, they were responsible for project management and consulting, campaign conception and delivery, brand, competitor and audience research, content creation, social media management, and training and development of copywriters.

In 2017, Caitlin became the Brand & Content Marketing Manager at Iconosquare, where they were responsible for defining the direction of content marketing efforts, creating and analyzing content campaigns, creating blog posts and ebooks on social media marketing, SEO, social media management, development of distribution/outreach strategy, email marketing, and PPC + SEM.

In 2019, Caitlin began working as a Freelance Copywriter and Head of Editorial and Team Lead Editorial at JUNIQE.

Currently, Caitlin works as a Senior English Content Writer at Meister and a Partner Consultant at Zalando Marketing Services.

Caitlin Hughes completed their BA in English Literature from Cardiff University / Prifysgol Caerdydd between 2010 and 2013. Caitlin then obtained a Level 3 Certificate in HR Practice from CIPD in December 2014. In 2016, they received certifications in Content Marketing and Inbound Marketing Methodology from HubSpot. In November 2017, they obtained an Ethical Social Media certification from Coursera. In May 2018, they received an Adwords Fundamentals certification from Google. Finally, they completed their MA in Advertising Strategy & Planning (Falmouth Flexible) from Falmouth University between 2018 and 2020.