Sandra Merkel

Sandra Merkel has a strong background in data analysis and business intelligence. Sandra began their career as a Marketing Intern at IVAPER OOO in 2011, before moving on to work as a Working Student in Marketing/Sales at Communardo Software GmbH. In 2013, Sandra interned in Business Development at OMV and also worked as an Online Marketing professional at EINSATZ-Unternehmensberatung & Werbeagentur Spornitz e.U.

Sandra's experience in data analysis and marketing continued at adPERTISE, where they served as an Online Marketing Manager. Sandra managed Google ads accounts for multiple clients, implemented SEO and SEM programs, and performed analytics on campaign reports. At Pepper.com - The World's Largest Deal Community, Sandra worked as a Junior Data Analyst, maximizing ROI through data analysis and reporting in Google Analytics. Sandra also built a data backend and introduced a reporting tool for the Product and Marketing teams.

In 2016, Sandra joined esanum as a Data Analyst, driving automation through Alteryx and transitioning to a more efficient data backend. Sandra also designed and built a data warehouse and supported the platform relaunch. Sandra then worked as a Marketing Analyst at AMBOSS from 2017 to 2019.

Sandra's most recent position is at Meister, where they have held multiple roles including Senior Data Analyst, Head of Business Intelligence, Principal Data Analyst, and currently, Director of Analytics. In their role as Head of Business Intelligence, Sandra was responsible for designing the data architecture, building a data team, and developing the company's analytics and reporting infrastructure. Sandra also built a data warehouse on Google Cloud, integrating data from various sources and enabling easy access to customer, product, marketing, and financial data.

Throughout their career, Sandra has consistently demonstrated strong analytical skills, driving business insights and optimizing performance through data analysis and reporting.

Sandra Merkel's education history includes a Nanodegree in Data Analysis from Udacity, which they completed from 2015 to 2016. Prior to that, they obtained a Master's Degree in International Business from Hochschule für Technik und Wirtschaft from 2011 to 2013. Sandra also participated in an exchange semester at IPAG Nice in 2012, where they studied International Business and Entrepreneurship. In 2010 to 2011, Sandra had another exchange semester at St. Petersburg State University of Engineering and Economics, focusing on International Business. Sandra began their educational journey with a Bachelor's Degree in International Business from the University of Applied Sciences Dresden from 2008 to 2011.

In addition to their formal education, Sandra has acquired certifications in Google Analytics and Google AdWords from Google Inc., which they obtained in November 2014. It is worth noting that Sandra also completed an Introduction to Programming course from Udacity, although the specific dates of completion are not provided.