Ayesha Lynn - Birkett

We're not a standard insight agency: we grasp the nettle of social responsiblity; we give people a voice; we push for social value. We have a strong purpose. We believe in creating a better future, where everybody has voice, can reach their potential and live a fulfilled life. We use insights to shape policy and donate 5% of net profits to charity Our vision is to make a positive difference to organisations, employees, and wider society. Our mission is to empower our people to make a positive difference, using their passion and skills in listening to and understanding people, to provide actionable insight, that helps our customers deliver better public services. We believe in being a values driven organisation, with a social, ethical and environmental conscience. We believe that all businesses have a duty to be socially responsible, to re-invest in society, be active contributors to the local community, and minimise their environmental impacts and we are active endorsers of the Social Value Act. We have five values: 1. Put people first 2. Customer focused 3. Curious and Passionate 4. Professional Integrity It is these values that shape and define us. We are in business to make a positive contribution to communities and wider society. This forms the ‘bedrock’ and ‘cornerstone’ of our purpose. It is why we do the work we do. Understanding people and providing people with a voice is critical to organisational success and helping to deliver great services to customers, service users, residents and the wider community, especially the vulnerable. M·E·L Research stands for measurement, evaluation and learning. We measure views and opinions; we evaluate what they are telling us about how well a client, project or service is performing; and how improvements or changes can be made. With over 35 years’ experience of working across key areas of the public services arena, we can help clients with their social research and behavioural insights needs.