Karen Vassallo

Karen Vassallo is an experienced professional in brand development and marketing, currently serving as the Executive Manager of Brand Development & Engagement at Melbourne Royal®, a position held since March 2011. Karen's expertise encompasses management of high-performance marketing teams, strategic marketing, brand management, and the development of annual budgets and marketing plans. Prior roles include Promotion & Events Manager at MAB Corporation, where responsibilities involved retail marketing and event management, and Events Manager at Hume City Council, focusing on corporate events and sponsorship. Educational qualifications include a Diploma in Event Management from William Angliss Institute.