Izabela Villalba

Izabela Villalba has several years of experience in marketing and CRM roles. Izabela currently works as a Senior CRM and Marketing Automation Analyst at Memed, where their responsibilities include user engagement, retention, and reactivation for B2C users. Izabela has experience with campaign creation, ad hoc campaigns, and utilizing tools such as CleverTap and Growth Hackers Experiments.

Prior to their current role, Izabela worked as a Senior Inbound Marketing Analyst at EQI Investimentos, where they focused on email marketing, Telegram and WhatsApp messages, and optimizing the customer journey. Izabela also worked as a Marketing Coordinator at Webliv, leading a team of five and overseeing content production, social media, and CRM strategies.

Izabela has previous experience as a Marketing Consultant, providing services in the technology, education, and professional services industries. Izabela has expertise in branding strategies, market research, and identifying new business opportunities. Additionally, they have worked at Harlio Bots as a Marketing Specialist, managing marketing operations for the launch of the CriB platform and creating inbound marketing materials.

Earlier in their career, Izabela worked as a Marketing Analyst at Casa Educação, where they developed and implemented personalized sales funnels for various products. Izabela also had a role as a Marketing and Digital Commerce Analyst at Primavera Editorial, where they were responsible for establishing and executing internal marketing strategies, planning digital marketing campaigns, and analyzing and measuring results.

Overall, Izabela Villalba has a diverse range of experience in marketing, CRM, and inbound marketing roles, with a strong focus on user engagement, content production, and data analysis.

Izabela Villalba's education history is as follows:

Izabela attended Fatec Sebrae from 2018 to 2019, where they pursued a degree in Marketing. The specific field of study is not mentioned in the provided information.

Izabela then enrolled in Descomplica Faculdade Digital, where they are currently pursuing a postgraduate degree (MBA) in Competitive Intelligence and Innovation in Marketing. Izabela'sexpected graduation year is 2023.

From 2015 to 2017, Izabela studied at Fatec Ipiranga Pastor Eneas Tognini and obtained a degree in Commercial Management with a focus on Administration, Business, and Marketing.

In 2011 and 2012, they attended ETEC Carlos de Campos, where they completed a Technical degree in Marketing with a specialization in Communication.

In addition to their formal education, Izabela has obtained several certifications. Izabela received the following certifications: Gestão de Blogs Corporativos from Rock University in December 2020, RD Station Marketing from RD University in December 2020, E-mail Marketing e Automação from RD University in November 2020, Inbound Marketing para Gestores from RD University in June 2020, Branding from Rock Content in May 2020, Conversion Rate Optimization (CRO) from Rock Content in May 2020, Customer Success from Rock Content in May 2020, Gestão de Mídias Sociais from Rock Content in May 2020, and Instagram Marketing from Rock Content in May 2020. Izabela has also obtained the certification of Profissional de Mídias Sociais from ComSchool, although the specific month and year of acquisition are not provided.