Greg Rudin

Greg Rudin leads Menlo Labs, a venture studio and incubator. Greg first connected with Menlo as a portfolio executive and later joined the firm as an Executive-in-Residence in 2019, before partnering with Shawn Carolan to build the next great startup through Menlo Labs.

Greg brings more than 20 years of working with notable e-commerce brands and a variety of fast-growing software companies to his leadership role at Menlo Labs. With deep experience operating within technology companies from pre-funding through post-IPO in a variety of contributor and leadership roles, Greg provides guidance that stems from real-world lessons building and running companies.

Greg’s been fortunate enough to have had only five jobs over his 20 years in business—four of which he joined at the seed stage, and one during Series A. Those companies spanned multiple industries, including e-commerce (ShopAround), digital music (MusicNow, acquired by AOL), online storage (Cleversafe, acquired by IBM), ad tech (MediaBank/MediaOcean, acquired by Vista Equity Partners), and local marketplace/e-commerce (Groupon, GRPN). Working directly with founders has been the common thread across all of his jobs. Greg has helped to distill, shape, and execute on their visions while empathizing with and meeting customer needs.

He’s taken his love of early stage company building to angel investing, advising, and working with dozens of founders across multiple sectors including travel, digital health, entertainment, IoT, ed tech, food, SaaS, future of work, and more.

Greg was born and raised in Chicago, and earned a BA in History at the University of Illinois, where he graduated as captain of the varsity wrestling team. He later earned a JD from the University of California, Hastings College of the Law in San Francisco.

When he’s not helping launch, operate, invest in, or advise a company, Greg can typically be found spending time at home in Lafayette, CA, with his wife Beth, their two teenage sons, Levi and Truman, and their Cavachon, Suki. And given that he completed his final and 37th season as coach for his sons' sports teams in February 2020, you may find him filling time playing basketball with his boys in their driveway or hiking the trails of Northern CA.