Mental Health Innovations
Emma Eden is an experienced professional in coaching and marketing, currently serving as Coach and Learning and Development at Mental Health Innovations since May 2021, where responsibilities include coaching high-profile volunteers and overseeing volunteer learning initiatives. Prior to this, Emma held various marketing roles at Spin Master from 2010 to 2017, including Marketing Manager, where notable achievements included launching the successful “PAW Patrol” brand and enhancing the heritage brand "Meccano." Emma's earlier experience encompasses roles in trade marketing and marketing coordination at VTech and Merlin Entertainments, with a strong educational background in business studies and mental health training. Emma has also been recognized as a nominee for Toy News Woman of the Year multiple times.
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Mental Health Innovations
Mental Health Innovations (MHI) is an independent charity whose primary purpose is to research, develop and deliver technology innovations in mental health. The intention is to invest in innovations which have been co created by the ultimate users of the technology, in partnership with experts from the mental health and technology sectors. The development of new technologies is expensive and out of the reach of most charities. MHI will work to make new technologies available to organisations across the sector. MHI was established in November 2017 with a substantial grant from The Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry. In May 2018, MHI began piloting its first service, Shout, a 24/7 digital mental health text line for people in crisis. The service is available for anyone, anytime, anywhere. Trained volunteers, supervised by a highly skilled clinical team, respond immediately to people in crisis via SMS and instant messaging. Our volunteers and clinical teams all work remotely through the online platform, enabling us to recruit staff and volunteers from across the country. More information about Shout can be found on the web at www.giveusashout.org, on Instagram at @GiveUsAShoutInsta and on Twitter on @GiveUsAShout.