Luciano Mor

EVP Merchandise at Meow Wolf

Luciano Mor has a strong background in the apparel and accessories industry, with extensive experience in product merchandising, design, and distribution. Luciano began their career in 1996 as the President & Co-Founder of Elwood Clothing Co. and Aesthetics Skateboards and Apparel, where they oversaw the creation and launch of these brands in the action sports and streetwear market. During their time there, they established company-wide procedures and strategies, managed distribution in over 35 countries, and led product design and development.

In 2005, Luciano joined Vans, a VF Company, as the Global Director of Product Merchandising and Design. In this role, they were responsible for building and re-launching the Vans apparel and accessories program. Under their leadership, the category's yearly revenue grew significantly from $20M to $400M+. Luciano managed the product creation of Vans Men's/Boy's Apparel and Accessories, distributed globally to various channels, including Vans' retail stores worldwide. Luciano led a team of merchandisers, designers, and coordinators, working closely with cross-functional teams to ensure successful product launches.

Most recently, Luciano joined Meow Wolf in 2018 as the EVP of Merchandise. Further details about their role at Meow Wolf are not provided in the structured information.

Luciano Mor attended the University of Colorado at Boulder, where they pursued a Bachelor of Science degree in Aerospace Engineering. However, no specific information regarding the start and end years of their education is provided.

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