Beatriz Costa

Head Of Branding at Merama

Beatriz Costa has a diverse and extensive work experience. Beatriz most recently worked at Merama as the Head of Branding, where they were responsible for leading and developing the branding team, building brand strategies and communication plans, and supporting growth in online and offline channels. Before that, they worked as a Brand Manager at Merama, where they helped build brand strategies and communication plans for various segments. Prior to Merama, Beatriz worked at Seed Incorp as a Marketing Manager, where they were responsible for managing the marketing team and developing processes and people. Beatriz also worked as a Brand Marketing Manager and Trade Marketing Manager at Gallo Worldwide, where they successfully developed strategic brand plans and implemented trade marketing strategies. Additionally, Beatriz gained experience in consumer and market insights at Unilever, specifically in the area of research and development for the Knorr brand.

Beatriz Costa has a diverse education history. Beatriz obtained a Bachelor's degree in Business Administration from ESPM Escola Superior de Propaganda e Marketing, graduating between 2010 and 2014. Beatriz then pursued a Master's degree in Business Administration (MBA) with a focus on Consumer Sciences at the same institution, completing it between 2017 and 2018. In 2021, they attended Digital House Brasil, where they completed a course in Digital Marketing Management. Additionally, Beatriz has certifications in Branding from TroianoBranding and Design Sprint from MESA, both obtained in 2022. Beatriz also holds a High School degree from Palm Beach Currumbin High School in Australia, which they obtained in 2009.

Links

Previous companies

Unilever logo
Ypê logo

Timeline

  • Head Of Branding

    November, 2022 - present

  • Brand Manager

    March, 2022

View in org chart