Farida Messaadi

Farida Messaadi is a seasoned professional with extensive experience in communications and marketing. Currently serving as the Head of Communications & Marketing at Mercato Metropolitano since September 2021, Farida also founded Food & Marketing ™ in January 2013, focusing on connecting cultures through food. Previous roles include a consultancy position in PCO Research & Development at Pacific World, where marketing communications strategies were developed, and two years as a volunteer translator for Translators without Borders, supporting non-profits in various activities. Farida's foundational experience spans two decades at Hyatt Hotels Corporation, where roles included Director of Sales & Marketing for the UK and Ireland, and various positions in sales and business development. Farida holds a Bachelor of Arts in English and Linguistics from Université Paul Verlaine and a Baccalauréat A5 in Modern Languages and French Literature from Lycée Charlemagne.