Carina Hofele is an accomplished consultant specializing in customer experience and eCommerce at Mercedes-Benz Consulting GmbH since November 2021. Prior experience includes a role as a commercial trainee at Anheuser-Busch InBev, where responsibilities included distribution growth and budget management across 130 customers in Berlin. Carina also conducted a bachelor thesis at Daimler AG, focusing on the impact of enablement media on automotive retailers, and supported digital services in the Connectivity Sales/After Sales department. Earlier experience includes digital marketing and communications at Engage Ireland. Carina holds a Master's degree in Electronic Commerce from Dublin City University and a Bachelor's degree in International Management from ESB Business School, Reutlingen University.