Alex Boavida

Alex Boavida possesses extensive experience in the automotive industry, currently serving as Vice President of Sales & Marketing at Mercedes-Benz South Africa. Previous roles include Automation Specialist at NADA, Dealer Principal at Mercedes-Benz Santon Ninety II Rivonia and Mercedes-Benz Bryanston, as well as New Vehicle Sales Manager and Managing Director at BronAlex Innovations. Academic qualifications include a degree in Hospitality Management from the International Hotel School, completed between 1998 and 2000, along with a formative education at Holy Rosary School from 1991 to 1997.