Lyndsey Arredondo

Lyndsey Arredondo is an experienced professional in e-commerce and merchandise management within the music industry, currently serving as the E-commerce Operations Manager at Merch Traffic since August 2020. Prior to this role, Lyndsey held positions as Touring Manager at Live Nation Merchandise, Inc. and Firebrand Live, managing all aspects of merchandise during tours, including sales projections and inventory control. Lyndsey's expertise extends to roles such as Merchandise Manager for notable bands like The Go-Go's, Yellowcard, and Bad Religion, where skills in sales forecasting, inventory management, and vendor negotiations were demonstrated. Additionally, Lyndsey has experience as a Marketing Manager at Live Nation, contributing to cost-saving marketing initiatives, and was instrumental in establishing the New Media Department at Side One Dummy Records. Education was pursued at the University of Wisconsin-Milwaukee from 2002 to 2003.