Nicole Swart is an accomplished executive with extensive experience in strategic management, sales, and operational leadership across various financial services and hospitality sectors. Currently serving as Managing Director and Chief Strategy Officer at Merchant Capital South Africa since October 2018, Nicole oversees sales, marketing, and partnerships while also guiding strategic initiatives at the executive level. Previous roles include significant positions at Genesis Analytics and Standard Bank Group, where responsibilities encompassed strategy alignment, business development, and product management across multiple African markets. Nicole's early career involved managerial roles at Ernst & Young and Gossard Lingerie, complemented by a solid educational background with degrees in Economics, Journalism, and Financial Management.